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First Things First - Vision
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Entrepreneurial Strategies
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Markets Don't Exist - Only Customers
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Big Companies - Entrepreneurs Best Friends
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Understanding Risks vs. Rewards
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Planning Your Start-up Business
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Product, Process and Branding Innovation - Pick One or More
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Please Read Entrepreneurial SnapShots (ESS) Here [Appendix A]
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Start With Culture - The Entrepreneurial Foundation
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Goals - Entrepreneurs as Overachievers
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Leadership - Building Your Team
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Begin Thinking Like Your Customers
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Product/Market Strategies
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Entrepreneurs as Salesmen
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Lawyers - Keep Looking Until You Find a Legal Partner
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OK, Maybe We Need Some Money -
Financing Your Business
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Building Your Board and My Message to Them
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Get on to the Field of Play - Fast
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Entrepreneurial Leadership 101 - Some Basics
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Lead Your People - Manage Your Business
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Entrepreneurial HR - Beware of the HR Professional
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Entrepreneurial Leadership - Traps
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Entrepreneurial Decision Dilemma -
Responsible Decisiveness
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Entrepreneurial Leadership - Communications
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Entrepreneurial Compensation - Culture in Action
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Product Development Projects
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Intellectual Property - MP (Market Power) Trumps IP
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Selling and Marketing Your Products and Services
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Final Thoughts -
Reinvent Yourself Before Someone Obsoletes You
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Appendix A - Entrepreneurial SnapShots (ESS)
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ESS #1 - Water Corporation
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ESS #2 - Zymark Corporation
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ESS #3 - VelQuest Corporation
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ESS #5 - Sensors for Medicine nd Science (SMSI)
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ESS #6 - Process Packaging & Control (PPC)
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Appendix B - A Brief Zymark History - The Early Days
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